Website Development.
When You Need Development, Not Just Design.
As a WordPress developer Ashford businesses turn to, I get called in when a site needs more than a fresh design – it needs custom functionality, a fix, or an integration built properly, not off-the-shelf.
What a WordPress Developer Ashford Can Build for You.
A look at the kind of technical work I take on, from custom builds to fixing what’s already there.
Development work tends to come up in one of two ways: either something’s not working the way it should and needs fixing, or you need a piece of functionality that a standard theme or plugin simply doesn’t offer.
Either way, it’s about making the site do what your business actually needs, not just how it looks.
- Custom WordPress plugins - built from scratch for specific business needs. If there's no existing plugin that does exactly what your business needs, I build one rather than bolting together several that don't quite fit.
- Fixing broken or malfunctioning sites - including sites built by other developers. Inherited a site that's throwing errors, half-finished, or just doesn't work properly anymore? I can get in, diagnose it, and fix it without a full rebuild.
- Integrations between your website and other tools - booking systems, CRMs, payment providers. If two systems need to talk to each other and don't out of the box, that's development work, not design work.
- Performance and speed fixes for slow-loading sites - a slow site loses visitors and hurts search rankings, so this covers diagnosing exactly what's causing the slowdown and fixing it properly, not just installing a caching plugin and hoping.
- Migrations - moving sites between hosts or platforms without losing data or rankings. Done badly, a migration can tank your SEO overnight; done properly, visitors and search engines barely notice it happened.
How It's Priced.
Development work varies more than a standard site build, since every job is different – fixing a broken feature is a different scope to building a custom WordPress plugin from scratch. Most jobs get a straightforward, fixed quote once I understand what’s needed. For work where the scope isn’t clear upfront – diagnosing an unknown fault, for instance – I’ll be upfront if hourly makes more sense, so you’re never left guessing what you’re paying for.
One thing worth being upfront about as a WordPress Developer Ashford businesses come to for fixes: it’s not always possible to know exactly how long something will take, or even guarantee a fix exists, until the problem’s been properly looked into.
A plugin conflict, a hosting quirk, or a bug in someone else’s code can take longer to diagnose than to actually fix – or in rare cases, turn out to be a limitation that can’t be solved without a bigger change. I’ll always tell you honestly what I’m finding as I go, rather than guessing at a timeline just to give you an answer.